Trove (BuildTrove) Pricing: What It Costs and What You Get

Trove publishes its retailer pricing, but the numbers are spread across a plan table, a mix-and-match section, and a separate CRM page. Here they are in one place, plus how a lower-cost alternative compares.

Published Nov 4, 2026 · By Jason Mathew

All Trove prices below come from buildtrove.com/pricing and buildtrove.com/solutions/crm, last checked November 2026. Trove can change them at any time — confirm on their site.

Trove retailer plans

Plan	Price	What it adds
Basic	$500/mo	Website with product catalog, CRM with homebuyer portal, standard support, up to 5 team members
Standard (most popular)	$1,250/mo	Design Studio, Property Mapping, multi-language support, advanced CRM, unlimited team members, API access
Pro	$2,000/mo	Advanced SEO and analytics, Smart Renderings, region-based pricing, email campaigns, a dedicated customer success manager
Enterprise	Custom	Global website with location routing, multi-location CRM, unified inventory, dedicated account team

Trove lists $500 per additional location, and offers a monthly/annual toggle that advertises 15% off for annual billing. It says there are no long-term contracts, with a 60-day notice to cancel.

Mix-and-match and add-on pricing

Instead of a bundle, you can choose a level for each of three pieces — Website, CRM, and Support — at Basic (included), Standard (+$250/mo each), or Pro (+$500/mo each). Demand-generation add-ons — Local SEO, Facebook and Instagram ads, and Google Ads — are listed at $500 per month each.

Trove CRM-only pricing

If you only want the CRM, Trove prices it per location with unlimited users: $250/mo for Standard and $500/mo for Pro. Pro adds two-way texting, automated text and email campaigns, credit applications, e-signature, payments and invoicing, and profit and commission tracking. Trove says it imports your contacts and deals, sets up pipelines and automations, and trains your team, with a go-live window of about 30 days.

What that adds up to

Setup	Per month	Per year
Trove CRM only (Standard)	$250	$3,000
Trove CRM only (Pro)	$500	$6,000
Trove Basic	$500	$6,000
Trove Basic + Google Ads + Local SEO	$1,500	$18,000
Trove Standard	$1,250	$15,000
Trove Pro	$2,000	$24,000

A second location on Trove adds $500 a month. That is a fair price for a managed platform, but it is a large commitment for a small or growing dealer.

A lower-cost alternative: MH Command Pro

MH Command Pro covers inventory, leads, deals, in-house financing and RTO servicing, rehab tracking, reports, document templates, and a dealer website for far less:

Plan	Per month	Includes
Starter	$29	Up to 50 homes, 10 GB storage, unlimited users
Standard	$69	Up to 225 homes, 25 GB storage, unlimited users
Pro	$129	Up to 750 homes, 100 GB storage, unlimited users, dealer website included

The dealer website is a $10/mo add-on on Starter and Standard. Every plan starts with a 14-day free trial and no credit card, and paying yearly gets you 2 months free.

The trade-off is real: MH Command Pro does not include Trove’s design studio, property mapping, factory-synced catalog, two-way texting, e-signature, or buyer portal. See our full MH Command Pro vs Trove comparison for where each one wins.

Is Trove worth the price?

It can be, if you sell new factory homes and will use the design studio, mapping, lender credit applications, texting, and e-sign — and if having someone set it up and train your team matters to you. If your operation is mostly used homes, investor deals, wholesale, or in-house financing, you will pay for a lot you will not use.

Frequently asked questions

How much does Trove (BuildTrove) cost?

Trove's retailer plans are $500, $1,250, and $2,000 per month for Basic, Standard, and Pro, with custom Enterprise pricing. CRM-only plans are $250 and $500 per month per location. Marketing add-ons are listed at $500 per month each.

Does Trove charge per user?

Trove's Basic plan covers up to 5 team members; Standard and Pro list unlimited team members, and its CRM plans are priced per location with unlimited users.

Does Trove have a free trial?

Trove's site offers a free 30-minute demo. We did not find a free trial listed.

Is there a cheaper alternative to Trove for mobile home dealers?

Yes. MH Command Pro costs $29, $69, or $129 per month with unlimited users and a 14-day free trial. It does not include Trove's design studio, texting, e-sign, or buyer portal.

Can I use a generic CRM instead of Trove?

You can, but generic CRMs do not track serial numbers, HUD labels, titles and liens, in-house financing, or rehab costs, so most dealers end up supplementing them with spreadsheets.